It happens time and time again…
A human emerges from their corner of the internet interested in a listing we’ve just shared about.
This type of wide visibility is just ONE reason social media is a tool we employ when listing a home.
Here are a few other reasons I won’t list a home without it…
1. Another chance to show off your home
Social media is all about the visuals. It’s a great place to tease listing photos and videos, which creates a buzz, encourages re-sharing, and gives buyers a better sense of the property before touring it.
2. Behind the scenes
One thing humans love? Feeling like they’ve got backstage access to the inner workings of something. Instagram stories are the best place to take viewers behind the scenes on new listings. Plus, it’s a quick and casual way to share updates about the home.
3. Quick and easy to connect
From the moment we share a post about a new listing, the doors for communication are propped wide open. Interested buyers (or their agents) know they can reach out. Social media removes the friction for asking questions, requesting info, and scheduling showings.
If you’re planning to sell soon, make sure your agent is dialed in on social media to help you achieve your real estate goals!
“Bringing You Home to the Good Life”
Morrison Bifford Real Estate Group
Royal LePage Locations West Realty
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